And for those users of QuickBooks who are willing to invest some time and money, my expectation is that this integration will kill off their monthly email newsletters.and instead send emails that will actually help them to start generating actual revenues.
Now it's owned by Intuit, the maker of QuickBooks. In my world of small and mid-sized businesses Mailchimp is one of the most recognizable email marketing platforms around. It's an email marketing platform - and a very good one. Mailchimp is not a customer relationship management system. That's because Intuit just bought Mailchimp. The monthly newsletter is going to disappear.
